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Community · Night Market

Community & Sentiment

Owned-channel social listening — Facebook Pages + Discord. Sentiment, topics & recommendations from a read of the full message/comment corpus. · data 2026-06-24

Emberfall Saga Tidebreak Arena Lanternwood Stormhold Night Market
Channel All Discord Facebook
⤓ Export data
FB fans
18,460
40 posts · 582 comments
Discord members
3,227
#general
Discord messages
493
345 unique authors
Mentions analyzed
539
8 topics · 2 channels
Avg sentiment
-0.15
Negative
Sentiment overview · 539 mentions analyzed
-0.15Negative
NegativePositive
Positive 147 (27%) Neutral 52 (10%) Negative 227 (42%) Mixed 113 (21%)
Most mentionedLocalisation qualityGuild recruitmentMonetisation and pricingEvent rewardsPositive hypeCompetitor comparison
Weekly sentiment split (% of mentions)
Community volume — daily Discord msgs & authors
Net sentiment trend (positive − negative, by week)
Content volume split — by channel
Sentiment by channel
ChannelMentionsPositiveNegativeAvg score
Facebook 403 55 183 -0.32
Discord 323 92 134 -0.13
Top discussion topics — mentions, colored by sentiment

Weekly read

positives · negatives · recommendation
Jun 1–8
msgs: 559pos: 34%neg: 33%eng: 18%

Volume steady; the pricing thread is still the loudest single topic.

▲ Guild recruitment and the new class both read positive.
▼ Pack pricing keeps getting compared to a rival title.
→ Recommend: Answer the pricing thread directly before the next event.
Jun 8–15
msgs: 435pos: 31%neg: 29%eng: 19%

Volume steady; the pricing thread is still the loudest single topic.

▲ Guild recruitment and the new class both read positive.
▼ Pack pricing keeps getting compared to a rival title.
→ Recommend: Answer the pricing thread directly before the next event.
Jun 15–22
msgs: 694pos: 38%neg: 21%eng: 23%

Volume steady; the pricing thread is still the loudest single topic.

▲ Guild recruitment and the new class both read positive.
▼ Pack pricing keeps getting compared to a rival title.
→ Recommend: Answer the pricing thread directly before the next event.

Social listening — topics

TopicChannelMentionsSentimentDetail
Monetisation and pricing Discord, Facebook 90 Negative Generated for the demo — not real community content.
Server stability Discord 44 Negative Generated for the demo — not real community content.
Guild recruitment Discord 92 Positive Generated for the demo — not real community content.
New class balance Discord, Facebook 45 Mixed Generated for the demo — not real community content.
Event rewards Facebook 68 Mixed Generated for the demo — not real community content.
Competitor comparison Discord, Facebook 52 Neutral Generated for the demo — not real community content.
Localisation quality Facebook 93 Negative Generated for the demo — not real community content.
Positive hype Facebook 55 Positive Generated for the demo — not real community content.

Trending → recommended action

Monetisation and pricing
Rival title ran a cheaper starter pack
→ Publish the value comparison the team already has
Server stability
Queue times at peak
→ Post the capacity fix date rather than staying quiet
New class balance
Split opinion after the patch
→ Share the win-rate data; the numbers are better than the mood
Issue tracker
Monitoring
Login queue at peak hours
Discord · Ops · Raised with backend; watching the 20:00-22:00 window.
Escalated
Pack pricing called out against a rival title
Facebook · Product · Pricing review scheduled; comparison table drafted for the team.
What worked / didn't (Jun 15–22)
Worked: Answering the balance thread with actual win-rate data moved it from negative to mixed within two days.
Didn't: Staying silent on pricing. The thread did not die, it grew and picked up the competitor comparison on the way.